In 1992, pepsi introduced crystal pepsi in the market however, after a very successful launch and $470 million in sales in the first year, it left the consumer confused pepsi learned a lesson and the product was quickly discontinued.
The creator of crystal pepsi says it's probably the greatest idea he's ever had — and its failure taught him an important lesson the failed product taught him a lesson: when you're a leader. Four marketing lessons from the sad fate of crystal pepsi are the wrong people buying your new product how to avoid “harbingers of failure. Crystal pepsi -- a clear cola beverage -- was a flop, but an even weirder marketing ploy was the 1989 pepsi am (left), a soft drink to be consumed for breakfast.
Why crystal pepsi and others failed we live in a day and age where marketing and advertising is stronger then ever it is essentially in our face every where we turn, from the clothes we wear to the music we listen to and even the device we use to listen to our music.
Crystal pepsi -- a clear cola beverage -- was a flop, but an even weirder marketing ploy was the 1989 pepsi am (left), a soft drink to be consumed for breakfast pepsi has done.
Crystal pepsi would not have become a failed product if thorough analysis has been done in the new-product process hence, a proper consideration in new-product is critical in determining a product’s success in the market. Failed product report '' crystal pepsi prepared by yeo & ong march 5, 2009 there was a marketing fad in early 1990s equating clarity with purity just to name a few, miller brewing co came up with miller clear(march 1993), coors brewing co came up with zima clearmalt (1992), procter & gamble came up with ivory clear liquid hand cleanser and colgate-palmolive came up with clear sparkling. Brand marketing search engine tuesday, november 07, 2006 brand idea failures: pepsi in pursuit of purity don’t relaunch a failed product crystal failed once, but pepsi still believed the world was crying out for a clear cola the second version fared even worse than the first.